The Tremendous Blog

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Should you use gift card incentives to book sales demos? We tested it.

Using gift cards to book sales demos on LinkedIn improved our lead quality, decreased the cost per lead by 81%, and more than doubled our response rates.

Marketing incentivesMay 10, 20245 min. read
A growth chart showing an increase in booked deals and some money.

The meteoric rise of class action fraud

Organized gangs of cybercriminals have zeroed in on the class action space. Tremendous CEO Nick Baum delves into how large-scale fraud works.

FraudMay 9, 20246 min. read

What is customer profiling in market research?

Customer profiling helps businesses understand what your customers want so you know how to position your product and services.

Market researchMay 3, 20247 min. read
A clipboard and pen next to a sheet containing an in-depth consumer profile.

Tremendous ranked as leader in rewards and incentives software space

This Spring marks a milestone: we’ve won our most G2 badges ever, clocking in at 11 awards total.

TremendousMay 1, 20244 min. read
A G2 badge.

How to prevent incentives fraud

Incentives and rewards increase study participation and supercharge marketing strategies. But scammers target these programs for fraud.

FraudApril 26, 20245 min. read
A gift card and a 'no entry' sign indicating a scammer has tried to commit fraud by redeeming a reward.

The ultimate guide to market research survey methodologies

There are a number of different survey methodologies for generating valuable insights in market research. We’ll run through each method.

Market researchApril 25, 20247 min. read
A clipboard of information being analyzed after a market research completes a survey.

​​How to build a loyalty program that stands the test of time

Considering launching a loyalty program? Here’s everything you need to know before you decide to invest in this incentive marketing strategy.

Marketing incentivesApril 19, 20245 min. read
A loyalty membership card.

10 examples of successful referral programs

Building a referral program? Learn from the best. These 10 companies have perfected the referral program model.

Marketing incentivesApril 18, 20245 min. read
A single customer referring their friends.

Pros and cons of employee incentive programs

Employee incentive programs can help to boost employee engagement and increase retention rates. But there are some drawbacks to consider.

Employee incentivesApril 12, 20245 min. read
A ribbon and a present.

10 customer retention strategies every marketer should know

It’s up to 20 times cheaper to retain existing customers vs. acquiring new ones. Here are some customer retention strategies that really work.

Marketing incentivesApril 11, 20245 min. read
A buyer and a seller shaking hands after making a deal.

What is customer experience (CX)?

Customer experience (CX) describes how a business interacts with its customers at every point in the buying journey, from advertising to selling to customer support.

Market researchApril 4, 20246 min. read
Speech bubbles.

Introducing fraud prevention

Our new fraud prevention feature uses AI to detect fraudsters across emails, devices, and IP addresses.

Product updatesApril 2, 20244 min. read
A warning sign, and incentive, and a lock.

Incentives vs. bonuses: What's the difference?

Employee incentives and bonuses are two types of rewards offered by employers to motivate employees for higher performance. But they have some key differences and use cases.

Employee incentivesMarch 29, 20245 min. read
A stack of incentives.

8 strategies for improving employee retention

Replacing an employee costs up to 1.5-2x the former employee's salary. Here's how to improve employee retention

Employee incentivesMarch 28, 20246 min. read
Two employees high-fiving.

Do loyalty programs really work? What the research says

Loyalty programs are often touted as a great way to boost customer retention. But do they actually work?

Marketing incentivesMarch 22, 20245 min. read
A phone with an app that gives loyalty program members incentives for making repeat purchases.

What is a focus group?

Need to know how the market would receive your new product idea? Try a focus group. We’ll break down what this market research method entails.

Market researchMarch 15, 20246 min. read
A magnifying glass and an eye.

Sweepstakes vs. incentives: Differences and benefits

What’s better for boosting engagement: sweepstakes or incentives? We’ll break down the differences.

IncentivesMarch 14, 20245 min. read
A lottery wheel.

What is incentive marketing?

Incentive marketing can motivate potential customers to take the next step in the customer journey and engage with your brand.

Marketing incentivesMarch 8, 20246 min. read

Market researchers: Here’s why you should become an expert on the participant experience.

You're an expert on CX. Here's why you should become an expert on the research participant experience.

Market researchMarch 7, 20246 min. read
A clipboard with a market research survey and an incentive.

Participation incentives: What they are and how to use them in marketing

Participation incentives offer prospects a reward for completing an action other than buying. Here's how to use them in your marketing strategy.

Marketing incentivesFebruary 23, 20246 min. read
A marketing strategy and an incentive.

How to recruit participants for UX research studies in 10 steps

There's a lot of moving parts involved in finding the right people to join your UX research studies. We'll outline 10 steps for ensuring the process goes smoothly.

Ux researchFebruary 22, 20249 min. read
A user research participant's profile.

Employee incentive programs: 8 ways to incentivize your team

If you’re not using incentive programs, you’re leaving revenue and business growth on the table. Here's why.

EmployeesFebruary 20, 202412 min. read
A trophy and a red star.

Market research: what it is and how to recruit & retain better participants

Market research is the stage of product development where you learn everything you can about your target audience.

Market researchFebruary 16, 20247 min. read
An incentive and a survey.

5 sales promotions for big consumer moments

The right sales promotion can drive a boost in sales around big consumer moments without hurting profit margins. But not all sales promotions are created equal.

Marketing incentivesFebruary 15, 20246 min. read
An incentive, a gift, and a shopping bag.

3 proven methods for improving your customer acquisition strategy

Referral programs, cashback offers, and positive online reviews lower CAC and increase customer LTV.

Marketing incentivesFebruary 9, 20245 min. read
A magnet attracting objects.

Marketers: Think beyond Amazon gift cards for rewards and incentives

Sending rewards and incentives to prospects for taking a demo or attending your event? An Amazon gift card may not be the most effective option.

Marketing incentivesFebruary 8, 20244 min. read
A digital Amazon gift card.

64% of researchers send Amazon gift cards as a research incentive, but should they?

Most researchers send Amazon gift cards as a research incentive. But that's not what most participants actually want.

Research incentivesFebruary 2, 20244 min. read
A pile of gift cards, including Amazon, Visa, and Doordash.

Customer rewards: Moving prospects down the B2C sales funnel

Customer rewards motivate consumer action at each stage of the funnel. We’ll break down which incentives are best for converting new customers, driving greater loyalty, or creating advocates.

Sales & marketingFebruary 1, 20246 min. read
The B2C sales funnel.

A guide to survey incentives for marketers

Need more customer insights? Sending survey incentives to customers and prospects who give feedback and information boosts response rates and brand perception.

Sales & marketingJanuary 26, 20246 min. read
A speech bubble and a gift card.

Research incentives best practices in 2024

We walk you through the best incentive strategy to increase participation rate and get research done faster.

Research incentivesJanuary 25, 20245 min. read
A survey and an incentive.

AI gives us time to write more. Writing more makes AI more useful.

We've integrated AI into our high-documentation, low-meeting work culture. It's increased the amount of focus time we get in a day.

TremendousJanuary 24, 20245 min. read
A robot writing a document.

Use incentives to supercharge your event marketing strategy

Looking for a way to pack webinars with attendees, or ensure a successful event? Incentives can increase event attendance and improve engagement.

Marketing incentivesJanuary 19, 20246 min. read
An event ticket, a calendar, an an incentive.

10 examples of successful loyalty programs

A great loyalty rewards program can reduce customer churn. Here are some examples of successful loyalty rewards programs employed by top brands.

Marketing incentivesJanuary 18, 20246 min. read
A loyalty stamp card.

11 ideas for employee rewards & recognition

There are a lot of ways to make people feel appreciated and valued. We’ll tell you how to use both monetary and non-monetary rewards to boost employee satisfaction.

Employee recognitionJanuary 10, 20246 min. read
An illustration of a gold trophy.

Are gift cards taxable?

Yes, gift cards sent from an employer are usually taxable. Same with gift cards sent to part-time employees and independent contractors. But the tax rules are slightly different for recipients depending on their relationship to your business. Here's a basic rundown of the rules.

TaxesDecember 21, 20238 min. read
A tax form.

10 employee gift ideas for the holiday season

The right employee gift increases job satisfaction for 3 months or more for 75% of employees. Here are 10 gift ideas likely to deliver holiday cheer.

Employee recognitionDecember 19, 20236 min. read

How to meet IRB requirements

When navigating IRBs, the devil is in the details. This guide offers tips on nailing your application and ensuring your research study kicks off smoothly.

ResearchDecember 14, 20236 min. read
An IRB application.

How nonprofits can best offer community support during the holidays

Nonprofits can give community members the gift of flexibility this holiday season by providing financial assistance rather than specific physical items.

NonprofitsNovember 22, 20235 min. read
A wreath with gift cards around the rim.

Most HR professionals get employee gifts wrong

Most HR professionals are giving employees the wrong holiday gift. Namely, they’re sending a lot of swag, team dinners, and thank-you notes.

EmployeesNovember 9, 20235 min. read
A holiday gift in the middle of a target.

How to give the ideal holiday gift with Tremendous

Want to send holiday gifts with Tremendous? It's quick and easy. We'll tell you how to send the perfect gift to employees this season, in just a few clicks.

Employee recognitionNovember 2, 20234 min. read
A gift box with money and gift cards inside.

How much research participants want to be paid

New original research from us and the folks at The Decision Lab offers evidence-backed recommendations for how much to pay research participants, based on a variety of factors.

ResearchOctober 24, 20239 min. read
Survey results next to gift cards and cash.

What is an IRB and what purpose does it serve?

Academic and clinical researchers need to navigate IRBs to get their studies off the ground. It can be complicated. In this guide, we explain what IRBs are, and why they're important.

ResearchOctober 24, 20238 min. read

4 rules for revitalizing the healthcare market research participant pool

Conducting market research in the healthcare field is becoming increasingly challenging. We'll tell you how to maximize response rates among this limited pool of research participants.

Market researchOctober 19, 20235 min. read
Three medical professionals with speech bubbles surrounding them.

Maui United Way distributes millions in wildfire relief via Tremendous

Maui United Way partnered with Tremendous to efficiently distribute over $7 million in relief funds to more than 7,000 wildfire-affected people in West Maui

October 18, 20233 min. read
Abstract map of Hawaii with a heart and Maui highlighted

Employee recognition: How employees want to be rewarded

New research recommends exactly how, when, and what employers should give for employee recognition incentives.

Employee recognitionOctober 12, 20234 min. read
A calendar, a gift, and a ruler.

How to build a customer referral program

A well-designed customer referral program can yield high-margin growth by reducing CAC and boosting LTV.

MarketingOctober 2, 20235 min. read
A megaphone with a reward in the amplifier.

Employee rewards done right

This month, we tell you how to boost employee satisfaction even higher by modifying annual employee bonuses.

TremendousSeptember 28, 20234 min. read
A Tremendous branded coffee cup and a newsletter.

The ROI of giving a great employee gift this holiday season

The right employee gift can improve 46% of workers’ level of job satisfaction for a year or more. It’s absolutely worth the effort.

EmployeesSeptember 26, 20234 min. read
A gift surrounded by coins and a smiley face.

Build and sustain a healthy professional network, with Karen Wickre

Knowing how to network can make it easier to land a new job, share learnings, or score lucrative partnerships. Here's how to do it right.

MarketingSeptember 20, 20238 min. read
Karen Wickre's profile picture.

The employee reward that’s better than a holiday bonus

Splitting a big holiday bonus into four smaller incentives, delivered quarterly, is even more motivating to employees.

Employee recognitionSeptember 11, 20236 min. read
A trophy with gifts in it.

The fight for the soul of research, with Learner’s CEO Alec Levin

It’s been a tough year for UX researchers. How can researchers right the ship? By expanding their business knowledge, Learners’ CEO Alec Levin says.

Ux researchAugust 24, 202310 min. read

Rebates vs discounts: Differences, examples, & more

Should marketers discount their product or offer a rebate? According to our research, rebates are usually better for your bottom line.

Marketing incentivesAugust 15, 20235 min. read
A see-saw with gift Visa cards on one side, and Amazon gift cards on the other.

How to set up a consumer rebates program with Tremendous

Building a rebate program using Tremendous is easy and free. We’ll show you in five steps. And use our Shopify template to automate things further.

Marketing incentivesAugust 15, 20233 min. read
A wall of incentives, including an Amazon gift card, in the shape of bricks.

What is referral marketing & why customer referrals are more important than you think

Why should you launch a referral reward program? Because 92% of customers trust recommendations from family and friends more than any other form of ad.

Marketing incentivesAugust 10, 20236 min. read

3 tips for nonprofits sending charitable funds, from Cancer Support Community directors

In our latest episode of "What's in it for them?", we sat down with two Cancer Support Community directors to discuss the importance of communication, speed, and security when sending charitable disbursements.

NonprofitsAugust 3, 202310 min. read
Karen Costello and Kara Downey profile pictures.

Save time, cut costs, and boost sales with Tremendous

Tremendous can benefit your business in big ways. This month, we're featuring success stories from YMCA, Fusion, and Evolus.

TremendousJuly 27, 20233 min. read
A Tremendous branded coffee cup and a newsletter.

Adele Wallrich talks recruiting and delighting UX research participants

Oversampling a single pool of UX researchers can create bias. Airtable's research ops specialist, Adele Wallrich explains how she uses the $600 tax threshold to avoid that.

Ux researchJuly 6, 202310 min. read
Airtable's research ops specialist, Adele Wallrich

Proof that incentives can scale your business. Across the board.

Incentives can help you scale your marketing and UX research initiatives a lot faster, and a lot more efficiently.

TremendousJune 29, 20235 min. read

Always send research incentives: a guide

Research incentives increase study response rates by up to 19%, and benefit participant retention and quality. We'll tell you everything you need to know to get them right.

ResearchJune 22, 20237 min. read
A gift card, a piece of paper, and a magnifying glass.

5-star reviews in 5 steps — a guide to customer reviews

Ratings and reviews are now the top factors impacting purchase decisions, and it's common practice to incentivize customers to share their opinions. Here's how.

MarketingJune 15, 20235 min. read
A bar graph with a flag flying out of the top bar.

Roberta Dombrowski on the challenges of launching and scaling a UX research team

Being the person to scale a new UX research team from 0-1 is hard. Roberta Dombrowski, Research Advisor at Personify, has done it a few times. We’ll tell you how she does it.

Ux researchJune 8, 202328 min. read

The happiness issue

How can you keep your customers happy, and then convince them to refer their friends? This month, we tell you.

TremendousMay 25, 20235 min. read

An Intro guide to wellness programs

An employee wellness program can help 40% of employees feel happier and more productive. Here's how they work.

EmployeesMay 11, 20235 min. read
On the left, text reads, "An intro guide to wellness programs." On the right is a battery with a low charge, followed by signs of wellness, leading up to a battery with a full charge.

How offsites boost employee retention and productivity

A lot of companies consider offsites a fun perk. We consider them a necessity, and a tenet of our culture.

TremendousMay 4, 20235 min. read

An intro guide to customer appeasements

Service failures are inevitable. That’s why effective customer appeasement is so important. We’ll tell you exactly how to recover customer loyalty after a mishap.

Marketing incentivesApril 28, 20235 min. read
On the left, text reads: "An intro guide to customer appeasements." On the right is an envelope with a credit card, an apology, and a $5 voucher inside.

Prepaid incentives. Plus, how best to use Slack.

This month, we learned more about the value of small, prepaid incentives. And we shared some rules for keeping Slack productive.

Product updatesApril 24, 20234 min. read
A newspaper and a cup of coffee with the Tremendous logo on it.

Slack hygiene at a fully-remote company

When you're a high-documentation, low-meeting work culture, every interaction matters. These are our rules for keeping Slack unobtrusive and productive.

TremendousApril 20, 20235 min. read
On the left, text reads: "Slack hygiene at a fully-remote company." On the right is the Slack logo, surrounded by suds.

How to improve patient satisfaction survey response rates

Reliably increasing patient satisfaction survey response rates improves your healthcare organization's bottom line. We'll tell you how to do it.

Healthcare incentivesApril 13, 20234 min. read
On the left, text reads: "How to improve patient satisfaction surveys." On the right is an image of a clipboard.

An intro guide to patient satisfaction surveys

Patient satisfaction surveys are a common indicator for measuring quality in healthcare. Here's why they matter.

Healthcare incentivesApril 7, 20234 min. read
Text reads: "A complete intro guide to patient satisfaction surveys." Beside the text is a typical cartoon pain meter used in hospital settings.

Top mistakes research ops people make administering incentives

Sometimes, administering incentives is easy. Other times, everything that can go wrong does go wrong.

ResearchMarch 30, 20236 min. read
On the right, text reads: "Top mistakes research ops people make administering incentives." On the left are images of a present, a coin, and a credit card.

We've just sent 10 million payments.

We've just sent 10 million payments. This year, we're working on expanding integrations so it's even easier to send way more.

Product updatesMarch 27, 20235 min. read

Tremendous celebrates 10 million payments sent

We've just sent 10 million payments. Here are some of the fun things recipients have done with the money.

TremendousMarch 23, 20234 min. read
Text reads: "We've just sent 10 million payments. We're excited to send way more." On the right is an image of a mountain with a flag planted on top that says "10m".

Can research incentives be coercive?

Can research incentives be coercive? No. But they can exert undue influence. We'll tell you how to avoid that.

ResearchMarch 22, 20235 min. read
A blue card that reads: "Can research incentives be coercive?" On the right side is a gift box of cash and coins.

Why rebates are a great consumer promotion

You're overlooking rebates. We'll tell you why they're a great way to increase sales.

Sales and marketingMarch 9, 20236 min. read

New in the API: OAuth 2.0 for better account linking

The Tremendous API now supports OAuth 2.0. We'll tell you what that means.

Product updatesMarch 1, 20234 min. read
New in the API: OAuth 2.0 for better account linking

The research issue

This month, we're addressing some burning research questions. For one: do research incentives actually increase study participation? And what are the top mistakes researchers make when administering incentives? We'll tell you.

TremendousFebruary 23, 20234 min. read
The research issue

Employee recognition programs really do drive engagement

Do employees actually respond positively to financial incentives? Research shows: yes. The best way to recognize your employees is to pay them. And a little goes a long way.

EmployeesFebruary 16, 20235 min. read
Employee recognition programs really do drive engagement

How to minimize context switching at work

Context switching is making you way less productive at work. We'll tell you what context switching is, why it's detrimental to your ability to focus, and how we minimize it at Tremendous.

TremendousFebruary 9, 20235 min. read
How to minimize context switching at work

How to hire for a high-documentation, low-meeting work culture

A high-documentation, low-meeting work culture has the potential to significantly increase productivity and job satisfaction long-term. But only if you hire for people who will thrive in this specific environment.

TremendousFebruary 1, 20235 min. read
How to hire for a high-documentation, low-meeting work culture

Do research incentives actually increase participation?

Research incentives do increase participation in studies. But some increase participation more than others. Here's why prepaid incentives are more effective than post-payments.

ResearchJanuary 25, 20237 min. read
Do research incentives actually increase participation?

4 mistakes researchers make when administering incentives

Research participants gave your company the insights you need — now, it’s time to pay up. Here are some common mistakes researchers should avoid when administering incentives.

ResearchJanuary 19, 20237 min. read
4 mistakes researchers make when administering incentives

We're launching a newsletter: 2022 product updates

We launched a newsletter so you won't miss a thing. Check out the most significant product updates and our favorite content from 2022.

Product-updatesJanuary 18, 20234 min. read
We're launching a newsletter: 2022 product updates

Choosing charity over cash: Why charitable donations in place of traditional incentives are on the rise

Industry experts report a growing number of research participants are choosing charitable donations instead of cash. And for good reason.

PayoutsJanuary 12, 20236 min. read
Choosing charity over cash: Why charitable donations in place of traditional incentives are on the rise

Demystifying W-9s: A tax guide for research incentive programs

We break down the tax implications for offering incentives and rewards to research participants.

Research-participantsJanuary 4, 20236 min. read
Demystifying W-9s: A tax guide for research incentive programs

Employee onboarding is often a letdown. We fixed it.

A subpar employee onboarding experience can be a bit deflating after an exciting hiring process. So we designed a more invigorating onboarding protocol.

EmployeesDecember 23, 20228 min. read
Employee onboarding is often a letdown. We fixed it.

How to make the case for research incentives to your boss

Why should your company spring for research incentives? There's several reasons, actually. We outline all of them in this post.

ResearchDecember 22, 20225 min. read

United Way's guide to administering charitable funds

Josh Pederson has administered dozens of charitable funds for community-based organizations, including United Way. Here are five things he keeps in mind when distributing funds.

PayoutsDecember 15, 20225 min. read
United Way's guide to administering charitable funds

A flow state makes your teams happier and more productive. Here’s why it’s important at work.

Here's how people at Tremendous achieve a flow state, how it makes them feel, and why it makes work easier and more enjoyable.

TremendousDecember 7, 20227 min. read
A flow state makes your teams happier and more productive. Here’s why it’s important at work.

Why is ACH so slow?

Why is ACH so slow, and more importantly, why are we still using it? This post explores a nearly obsolete means of paying people. And suggests an alternative.

PayoutsNovember 30, 20226 min. read

The perks of a high-documentation, low-meeting work culture

We get a lot more done in way less time at Tremendous. Mostly because of our high-documentation, low-meeting work culture. We'll tell you exactly what that means.

TremendousNovember 22, 20225 min. read
The Perks of a High-Documentation, Low-Meeting Work Culture

How to give the ideal employee gift this holiday season

How can HR professionals and business leaders make sure they knock it out of the park this holiday season? By sending employees between $50-$100.

Employee incentivesNovember 16, 20225 min. read
The definitive guide to giving a great employee gift

5 employee gift ideas that make people feel bad

A bad employee gift makes people feel worse than getting nothing at all. We'll tell you which employee gift ideas to avoid this holiday season.

EmployeesNovember 1, 20225 min. read
5 employee gift ideas that make people feel bad

How did Auth0 scale research 8x in 1 year? ‘We started with ops’

Brad Orego produced no research during his first six months at Auth0. By the end of year one, they went from one study per quarter to about one per team per quarter. Here's how.

ResearchOctober 12, 20224 min. read
How did Auth0 scale research 8x in 1 year? ‘We started with ops’

How Duolingo uses research incentives to maintain its No. 1 spot on app charts

Lowell Reade is the company’s lone UX research program manager. He ensures the company’s research follows the “three Es.”

ResearchSeptember 14, 20224 min. read
How Duolingo uses research incentives to maintain its No. 1 spot on app charts

New survey: Market research goes global, yet incentive strategies lag

Market researchers increasingly target hard-to-reach and global audiences. Their incentive strategies and budgets need to evolve to keep up.

Market-researchAugust 25, 20224 min. read
New survey: Market research goes global, yet incentive strategies lag

How Brazilians 4x their income by working for tech startups

Brazilian software engineers can quadruple their annual salary by working for a US or European tech company. Just not any of the tech giants you’re familiar with.

TremendousJuly 27, 20228 min. read
How Brazilians 4x their income by working for tech startups

How UX researchers approach incentives—in 9 charts

Companies that want to inform product development with high-quality research need to offer incentives. Learn how 37 top tech companies are approaching UX research incentives.

ResearchJuly 13, 20224 min. read
How UX researchers approach incentives—in 9 charts

How to use NPS surveys to drive customer referrals

Surveying customers to find those satisfied with your product helps uncover new customers through referral programs. Reward happy customers and they’ll market for you.

MarketingJune 29, 20224 min. read
How to use NPS surveys to drive customer referrals

Stability and flexibility: Why Tremendous is a great place to be a parent

Parenting is full of chaos & uncertainty. Tremendous' culture and work style make it a parent-friendly workplace, both by design & in practice.

TremendousJune 17, 20223 min. read
Why Tremendous is a great place to be a parent

ReOps CEO Holly Cole makes the case for research incentives

The ReOps community has grown into the standard-bearer for the fast-growing research operations profession. Holly Cole has a pulse on the industry, the challenges it faces, and how strategies are evolving.

ResearchMay 27, 20224 min. read
ReOps CEO Holly Cole makes the case for research incentives

Google, Tremendous and a11y: making payouts accessible for all

Working closely with Google, Tremendous overhauled our payout redemption process. It's now easier than ever for everyone to redeem payouts via Tremendous.

ResearchMay 19, 202210 min. read
Google, Tremendous and a11y: making payouts accessible for all

Cash is king for customer referrals: 5 examples

It's no secret that customer referral programs help drive hockey-stick growth. How to incentivize customers, though, is up for debate. Here's five clear-cut cases where cash is king.

MarketingMay 13, 20224 min. read
Cash is king for customer referrals: 5 examples

Research roundup: Covid, health care, electric vehicles are 'stupid'

To celebrate International Market Research Day, Tremendous compiled a round up of recently published research—touching on timely issues.

Market-researchApril 29, 20224 min. read
Research roundup: Covid, health care, electric vehicles are 'stupid'

CCR's merger spawns new business, fresh approaches to market research

A merger brought two market research veterans to helm Creative Consumer Research. A year in, their "work marriage" has redefined the 46-year-old firm.

Market-researchApril 20, 20224 min. read
CCR's merger spawns new business, fresh approaches to market research

Video: How to 7x your marketing ROI like Casper

Casper has seen massive success with their referral program — generating 7x higher returns than their average marketing investing. Learn their three-step playbook.

MarketingApril 14, 20222 min. read
Video: How to 7x your marketing ROI like Casper

Tremendous product updates — Q1 2022

In Q1 2022, we improved invoicing, made W-9 collection mobile-friendly, and simplified drilling down into past payouts. Happy spring!

Product-updatesApril 4, 20223 min. read
Tremendous product updates — Q1 2022

People ditched checks years ago. Why haven’t businesses?

Consumers have all but abandoned paper checks for faster, more secure digital payments. Businesses also like to save time and hassle, so why aren't they making the change as quickly?

PayoutsMarch 31, 20225 min. read
People ditched checks years ago. Why haven’t businesses?

Covid changed research. Are higher incentives, new tech here to stay?

As they build toward a post-Covid world, market and medical researchers point to four trends shaping the industry. But how long will they stick around?

Market-researchMarch 15, 20224 min. read
Covid changed research. Are higher incentives, new tech here to stay?

Naviscent CEO: Nimbleness is a ‘competitive advantage’

Naviscent, a Silicon Valley-based market and usability research firm, channels the entrepreneurial spirit for which the region is famous. And that's landed the firm a roster of marquee clients.

Market-researchMarch 4, 20225 min. read
Naviscent CEO: Nimbleness is a ‘competitive advantage’

Product improvements — Q4 2021

In Q4 2021, we revamped the reward history functionality, improved email deliverability, simplified accounting and released a bunch of additional upgrades and updates.

Product-updatesJanuary 5, 20222 min. read
Product improvements — Q4 2021

Product improvements — October 2021 🎃

In October, we continued investing heavily in the client and recipient experiences. Here's what we shipped.

Product-updatesNovember 1, 20213 min. read
Product improvements — October 2021 🎃

Tremendous product improvements — September 2021

Tremendous.com saw many upgrades in Q3 2021, including to our homepage, reward previews, billing infrastructure and more.

Product-updatesSeptember 30, 20213 min. read
Tremendous product improvements — September 2021

Research incentive programs — benefits, examples and instructions

Expertly recruit and motivate research participants using research incentive programs. Here's how.

Research participantsAugust 10, 202110 min. read
Research incentive programs — benefits, examples and instructions

Qualitative versus quantitative research — which is optimal?

Learn the nuances of qualitative and quantitative research and how to incentivize either research type.

Research participantsAugust 9, 202110 min. read
A research report, which is being analyzed by a UX researcher.

The Tremendous guide to client gifts

Build client gift programs that foster relationships, promote customer loyalty and drive revenue. Start here.

CustomersAugust 3, 202110 min. read
The Tremendous guide to client gifts

Top 5 gift cards powering incentive programs in 2021

Increasingly more businesses are using (digital) gift card incentive programs. Learn how.

CustomersJuly 29, 20217 min. read
Top 5 gift cards powering incentive programs in 2021

What’s a sales SPIFF program — and does your business need one?

SPIFF programs are short-term sales incentive campaigns. Here's why your business needs SPIFF incentives.

EmployeesJuly 27, 20217 min. read
Motivated office workers shaking hands and meeting around a desk to discuss sales performance incentives.

What is incentive pay?

Discover incentive-based pay examples that you can adapt to the needs of your company.

EmployeesJuly 15, 202110 min. read
What is incentive pay?