by partnering with Tremendous
added in eight months
within six months
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In 2019, Evolus (NASDAQ: EOLS) was ready to launch a direct competitor to Botox called Jeuveau. Botox commanded 70% market share and significant brand recognition. A new competitor hadn’t entered the neurotoxin market in a decade. The Evolus team needed a creative launch strategy to win over physicians and patients alike.
With this in mind, Evolus developed a first-of-its-kind cash incentive for patients. They partnered with Tremendous to distribute over $20 million to 180,000 patients across the country in just eight months.
Evolus faced an uphill battle in launching Jeuveau.
Evolus took a two-pronged approach:
The team wanted to send the incentive directly to patients. And they wanted to use the Evolus mobile app to brand, track, and deliver it.
Pharmaceutical marketing agencies quoted roughly $1 million to run and administer the campaign. Balking at the cost and faced with a tight timeline, Evolus turned to Tremendous.
Evolus and Tremendous built a custom solution within weeks. Using the Tremendous API, Visa prepaid cards would be seamlessly delivered in the Evolus mobile app.
And instead of paying $1 million in unnecessary agency costs, Tremendous enabled Evolus to buy the Visa cards at face value (read: for free!).
“We landed with Tremendous because of their technical flexibility, robust API, and willingness of their leadership team to understand and customize their software to our unique use case,” said Ben Hahr, Evolus’ then-director of product management.
The marketing campaign was immediately successful:
“We expect Jeuveau to be one of the top five aesthetic product launches on a revenue basis,” Evolus President and CEO David Moatazed said in an ivestor update.
Pharmaceutical manufacturers traditionally had low visibility into product usage. They could track product sales to clinics, but they didn’t know how often the product was actually used.
With Tremendous, Evolus gained deeper insight into post-sale activities.
That led to other benefits at the clinic level:
“Partnering with Tremendous enabled us to deliver a truly customer and patient-centric experience, fueling our launch. Feedback has been exceedingly positive, and has reaffirmed our strategy on how we will continue to connect our customers and patients going forward.”
Ben Hahr, director of product management
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