Research incentives
Uncover meaningful insights from incentivized participants.
Send rewards
You’re in tremendous company
Survey incentives that solve problems
Seamlessly manage multiple budgets, tight timelines and participants worldwide.
Control costs and maximize ROI
Built for the budget conscious.
There are many moving parts and hidden costs of conducting research. Incentives for research participants shouldn't cost you. Tremendous is free to use.
Read more
Satisfy research participants
Research incentives that elate.
Compensate participants with our catalog of 600+ reward options. Recipients select an incentive that's meaningful to them — and redeem their reward in just a few clicks.
Read more
Mantain
efficiency
Quality service with minimal labor.
When you're juggling multiple projects with tight deadlines, there's no room for clunky research reward distribution. Build a program in minutes. Automate with our API. Reward respondents immediately.
Read more
Distribute
globally
Research rewards without borders.
Offering survey rewards for international research used to mean fussing with multiple vendors and confusing redemption experiences. Not anymore. Our sleek international rewards were designed for ease of use.
Read more
Incentivize research participants
Recruit quality participants
Attract and enroll your target population.
Target, screen and engage respondents that meet research criteria. Increase the volume and quality of those in your study, while reducing the cost of acquiring them with incentives for research participants. While both work, monetary incentives are more powerful than non-monetary rewards like gifts or swag.
Capture hard-to-reach populations
Generate interest from niche or remote populations.
Research success is determined by your ability to obtain a representative sample of the target population. Some subsets of the population are particularly difficult to recruit due to their geographic, social or economic status. Recruit elusive audiences with targeted incentives for participation in research studies.
Overcome refusals to participate
Convert denials into research participants.
Mitigate the risk of refusal with incentives for survey participation. Absent any financial incentives for research participants, a percentage of people will decline requests to participate. Offering incentives as low as $2 to anyone who declines can convince them to change their mind and take part in the survey.
Generate better research results
Increase survey response rates, engagement and response quality.
Elicit meaningful answers and input by offering financial incentives for research participants. Incentives have proven effective at increasing survey response rates for every type of research, including web surveys, panels, focus groups and cross-sectional studies.
Recruit quality participants
Capture hard-to-reach populations
Overcome refusals to participate
Generate better research results
Servicing every type of research
Market
research
User experience (UX) research
University
research
Clinical
research
Research rewards that motivate
Choose from hundreds of incentives for participation.
$35
Prepaid cards
$50
Gift cards
Money
$25
Charity
Incentives for survey participants, simplified
Create an account in 30 seconds. Add a billing method to start sending rewards.
Tailor which rewards are available to recipients. Design the reward look and feel with custom branding, colors and messaging.
Tell us who to reward. You can do this manually or via CSV upload.
Voila — you've sent your first research incentives. Easily view your reward history, order history, analytics and reward approvals from the Tremendous dashboard.
Create your account or log into an existing account. Add your preferred billing method, and add any team members who need access — to send rewards, analyze reporting and create new campaigns.
To start sending rewards, you must create a campaign template. This allows you to define the catalog of reward options available to recipients and design the visual presentation of the reward. To do so, login to your account. In the left-hand navigation click "Campaign templates," and then click "Create."
Once you've built your campaign template, you're ready to send rewards. Click "Send rewards." Choose either digital or physical rewards, and select how you'd like the rewards delivered. Pick the appropriate campaign template and add your recipients. You can do this manually or via CSV upload. Then, send your rewards.
Partner with Tremendous for survey incentives
Transparent pricing
Tremendous is free to use.
International coverage
Send rewards to research reponsdents in 80+ countries.
Bulk ordering
Distribute research
incentives at scale.
Hundreds of reward options
Delight every research participant with 600+ reward options.
Flexible platform
Manage multiple teams and
budgets — on one account.
Automate rewards
Connect to the Tremendous API to automate reward distributions.
3,800+ brands trust Tremendous
“Sending research incentives through Tremendous has saved us at least 50 hours/month across everyone that conducts customer research.“
Frequently asked questions
How do I order gift cards for my research?
To order virtual gift cards for research participants:
- Create an account on Tremendous.com and log in.
- In the left-hand menu, click Send Rewards. If you're a member of multiple teams, select the team under which you would like to place your order.
- Click Send Digital Rewards and select how the rewards should be delivered (by email or by text).
- Select a campaign.
- Add your recipients.
- Select your payment method, then click Submit.
- Optional: Enter your own order ID for internal billing or tracking purposes.
- Click Submit to complete your order.
For additional step-by-step instructions (with screenshots), check out our help page.
Are incentives in research ethical?
Yes, incentives in research are ethical.
Research shows that incentives do not influence participants to assume undue risk.
Nonetheless, best practices state that recipients must receive and understand the potential benefits and risks of the research, and they must consent to participation.
How much should you compensate research participants?
Compensation for research participants should vary depending on the length, difficulty and risks involved in the research.
A more time-consuming survey, one with challenging questions or research that might result in personal harm (for instance clinical research) should command a higher dollar amount. Conversely, a quick five-question web survey might offer a $5 gift card.
How do I incentivize an anonymous survey?
There are two methods for incentivizing anonymous surveys:
- Provide a survey that collects responses anonymously. Upon completion, redirect the respondent to a third-party website (like Tremendous) where their email or phone number can be collected for the incentive distribution (separate from their survey response).
- When purchasing rewards, Tremendous clients can opt for the "links" delivery method. With this delivery method, clients are provided a spreadsheet containing a unique URL for every reward. Clients can distribute those links to whomever without requiring any identifying information. For this delivery method, clients are responsible for tracking and distribution.
Why are incentives important in research?
Research incentives help:
- Recruit research participants
- Contact hard-to-reach populations
- Convince people to participate who would otherwise refuse
- Improve survey response rates and response quality
What are examples of incentives for surveys?
Common examples of incentives for surveys include:
- Incentives to recruit survey participants
- Incentives to overcome refusals to participate
- Incentives to increase survey response rate
What are popular types of market research incentives?
Market research incentives vary depending on the program's budget, goals and target population. Popular types of market research incentives include:
- Money
- Prepaid cards (like a Visa® prepaid card)
- Gift cards
- Raffles and contests
- Class credit (for students)
Do survey rewards really work?
Yes, survey incentives work. Research shows that incentives, particularly monetary rewards, can increase research participation, capture hard-to-reach populations, overcome refusals to participate and improve response quality.
What are survey incentives?
Survey incentives are offered to entice individuals to register for, engage with or complete a survey.
What are Tremendous’ fees?
Tremendous is free to use. There is no monthly fee, no setup fee and no minimums.
There are no fees to send digital gift cards. You just pay the face value price. Payments using a credit card are subject to a 3% fee.
To discuss the cost of sending ACH, physical Visa cards or PayPal, contact sales.