6 KPIs that prove your incentive programs work
Our research shows that 33% of health marketers struggle to prove reward program ROI. This guide explores which metrics to track and how to present them.
Turn program data into leadership buy-in
You’re pretty sure your referral bonuses, sign-up offers, and loyalty rewards are driving results. But can you prove it to leadership?
This guide explores six essential KPIs that demonstrate incentive program value from initial customer acquisition through long-term relationships.
Get the measurement framework health marketers use to secure continued investment in their programs.
What you’ll learn
How to track attribution despite industry challenges
Which metrics matter most for showing CAC and LTV impact to stakeholders
How to effectively present reward program data to leadership teams
Insights from health marketers
83%
of health marketers focus on improving CAC above all other metrics
33%
cite "hard to prove ROI to leadership" as their top reward program challenge
56%
of health marketers are focused on improving LTV metrics