How consumer health marketers are overcoming today’s challenges
We surveyed marketers to uncover what's actually working in 2026. Get practical strategies for hitting your customer acquisition and retention goals.
Prep your strategies for 2026
Rising acquisition costs, attribution gaps, and skeptical customers. Health and wellness marketers face obstacles on multiple fronts.
Discover practical tactics marketing teams are using in 2026 to mitigate these issues and succeed despite the turbulent landscape.
Insights from our new survey
78%
of those surveyed said that established competitors are increasing market spend
72%
of respondents reported that customers are more price sensitive than they were a year ago
39%
of respondents say building trust with new customers is a top challenge
What you’ll learn
Prove marketing ROI to leadership despite gaps in attribution data
Build customer trust without inflating your marketing budget
Run compliant health campaigns that platforms won't reject