The research issue
“A [newsletter] is a line between any two points in creation.”
- Charles Olson
We spent a fair amount of time investigating some hard hitting questions this month. Among them: do research incentives actually increase study participation? Also: what are the top mistakes researchers make when administering incentives?
These are especially important questions for teams thinking about budget. And we’re all contending with a challenging economy, so a lot of people have budget on the brain. In this issue, we’ll equip you with some peer-reviewed insights on why research incentives are important. It’ll be useful to anybody in the process of justifying or securing budget for a UX, market research, or research ops team.
And, as always, we’re working hard to improve our product to make sending incentives easier than ever.
Cool product updates
It's easy to add a pop-up message to campaigns.
Want to send a thank-you video, or prompt recipients to head to your website after claiming their reward? Now it’s much easier to do so. You can add a single pop-up message while building your campaign, which can include a video, link, and/or message. We’ve redesigned this functionality to be a lot more intuitive to create and enjoyable to navigate. It’s available in your Dashboard.
Content by us we think you'll like
We asked the experts about the biggest problems they’ve run into when trying to administer incentives to research participants.
We did an extensive review of existing literature to find out. We also identified the most effective way to pay.
Tremendous COO Kapil Kale tells you how we structure our hiring process to spot candidates who would thrive in our autonomous work environment.
Content by other people that we liked
David Marchese of The New York Times Magazine interviewed Cal Newport, author of “Deep Work”, to discuss the detriments of our remote lives. We found this article so impactful we wrote our own response. Context-switching kills productivity. So we’re trying to kill context-switching.
We’re obsessed with this trove of high-quality content about how organizations coordinate. Brie Wolfson created this visually-stunning and culturally-transformative collection of best practices for how organizations work together. Do yourself a huge favor and browse each issue. You’ll learn a lot. We did.