The pipeline lever most B2B SaaS marketing teams are underusing
Original survey shows how B2B tech marketing teams use incentives to build pipeline, where programs stall, and best practices for scaling globally.
Incentive program trends and learnings
Tremendous surveyed B2B tech marketing leaders on how they use incentives to grow pipeline. The findings reveal a big gap: while most teams run incentive programs, only 27% consider them a critical part of their strategy.
This guide covers what's working, what's holding teams back, and how to close the gap.
Learn key ways companies are using incentives
How teams measure incentive ROI and which metrics are underused
Tips for reducing operational barriers across programs
Best practices for sending marketing incentives internationally
What the data shows
60%
of teams actively run incentive programs
53%
of teams still rely on ad hoc gift card purchases
47%
of teams cite difficulty automating workflows