guide
The market researcher's guide to fraud prevention
Market research firms are losing millions per year to fraud. Explore proven strategies to protect your budget, data, and reputation.
Protect your budget and data from fraudsters
Market research firms lost an estimated $350 million to fraud in 2024. But the true cost of fraud cuts even deeper. Bad data can erode client trust and lead to flawed business decisions with a large pricetag.
Read our guide to learn how fraudsters operate and what your market research firm can do to build a robust fraud prevention system that stops scammers in their tracks.
What you’ll learn
How fraudsters operate today and what to look for
The true costs of fraud for market research firms
Key strategies to detect and prevent participant fraud
“40% of market research firms experienced fraud in 2024”
Tremendous 2024 research
